Authentic Brands Group (ABG), a global brand development, marketing, and entertainment company, is further expanding its international presence with new partnerships in various countries across Asia and Australia.
**Japan:**
ABG has signed a new partnership with Itochu Corporation, a leading Japanese trading company, to strengthen its brand portfolio in the country. Itochu will oversee the distribution and marketing of ABG brands, including Juicy Couture, Nine West, and Jones New York, across various channels in Japan.
**Taiwan:**
In Taiwan, ABG has partnered with Pou Chen Group, a renowned footwear and apparel manufacturer, to bring their portfolio of brands to the market. Pou Chen will handle the distribution and marketing of ABG brands, leveraging their extensive network and expertise in the Taiwanese fashion industry.
**Australia and New Zealand:**
ABG has appointed Globe International, a prominent Australian and New Zealand fashion retailer, as its exclusive distributor for several brands, including Aeropostale, Forever 21, and Nautica. Globe International’s strong retail presence and deep understanding of the local markets will enable ABG brands to gain a significant foothold in the region.
**Thailand:**
To enhance its presence in Thailand, ABG has partnered with Central Group, the country’s leading retail and hospitality conglomerate. Central Group will be responsible for distributing and marketing ABG brands, such as Reebok, Forever 21, and Nautica, across their extensive retail network and online platforms.
**Indonesia:**
ABG has also entered into a partnership with Mitra Adiperkasa, Indonesia’s largest retail and lifestyle company, to expand its brands in the country. Mitra Adiperkasa will leverage its strong distribution network and retail expertise to bring ABG brands to Indonesian consumers.
These new partnerships demonstrate ABG’s commitment to expanding its global reach and strengthening its brand portfolio across diverse markets. By collaborating with leading local companies, ABG aims to bring its iconic brands to new consumers, cater to evolving fashion trends, and drive growth in these regions.
ABG’s global expansion strategy reflects its focus on diversifying its brand portfolio and tapping into new markets with strong growth potential. The company’s partnerships with established companies in Asia and Australia will provide a strong foundation for its brands to thrive in these markets and connect with local consumers..
