**Outerknown, the sustainable apparel brand co-founded by professional surfer Kelly Slater, is embarking on a retail expansion journey with the opening of three new boutiques in the United States.**.
The first location will open its doors in Venice, California, on March 10, 2023, followed by boutiques in Malibu, California, and New York City’s SoHo neighborhood in April and May, respectively. These openings mark a significant step for Outerknown, which has primarily operated through its e-commerce platform and select wholesale partners since its launch in 2015..
The expansion into physical retail aligns with Outerknown’s mission to make sustainable fashion more accessible and to create a more transparent and ethical supply chain. The brand’s commitment to sustainability extends throughout its operations, from the materials it uses to the production processes it employs..
**1. Venice Boutique:**.
– Located at 1106 Abbot Kinney Boulevard, the Venice boutique will offer a curated selection of Outerknown’s sustainable apparel, including its signature boardshorts, tees, and sweaters..
– The design of the boutique reflects Outerknown’s laid-back California lifestyle, with natural materials and a neutral color palette creating a welcoming and inviting atmosphere..
**2. Malibu Boutique:**.
– Nestled in the heart of Malibu’s vibrant retail district, the boutique will showcase Outerknown’s luxury resortwear collection, featuring flowy dresses, printed shirts, and elegant swimwear..
– The boutique’s interior design incorporates coastal elements, such as driftwood and reclaimed wood, to create a serene and sophisticated ambiance..
**3. New York City SoHo Boutique:**.
– Situated in the trendy SoHo neighborhood, the boutique will cater to Outerknown’s discerning New York clientele with its elevated streetwear collection..
– The boutique will feature bold graphics, oversized silhouettes, and innovative fabrics, reflecting the brand’s progressive and fashion-forward aesthetic..
In addition to its commitment to sustainability, Outerknown is also dedicated to giving back to the community. A portion of the proceeds from each sale will be donated to environmental and social causes, further demonstrating the brand’s commitment to positive change..
With the opening of these three new boutiques, Outerknown aims to strengthen its connection with customers and provide them with an immersive brand experience. The brand’s expansion into physical retail is a testament to its growing popularity and its mission to revolutionize the fashion industry through sustainability and ethical practices..
