Canadian lifestyle brand Roots has appointed Leslie Golts as its new Chief Marketing Officer (CMO). Golts brings a wealth of experience in brand strategy and marketing to the role, having previously held senior marketing positions at renowned brands such as Levi’s, Converse, and Reebok..
Golts’ appointment reflects Roots’ ongoing commitment to strengthening its brand presence and driving growth. In her new role, Golts will be responsible for leading the brand’s marketing strategy, overseeing all aspects of brand communications, and implementing innovative marketing campaigns..
The hiring of Golts comes at a pivotal time for Roots, as the company embarks on a new phase of expansion and aims to further solidify its position in the global lifestyle market. With her extensive experience and proven track record of success, Golts is expected to play a key role in driving Roots’ continued growth and success..
Golts joins Roots at a time when the brand is experiencing renewed momentum. Under the leadership of CEO Meghan Roach, Roots has been implementing a strategic transformation plan focused on enhancing its digital presence, expanding its product portfolio, and elevating the brand’s overall customer experience..
The appointment of Golts as CMO is a testament to Roots’ commitment to building a strong and innovative marketing team. Her expertise and leadership will be invaluable in helping Roots achieve its ambitious growth goals and establish itself as a leading player in the global lifestyle market..
In a statement, CEO Meghan Roach expressed her confidence in Golts’ ability to drive Roots’ marketing efforts to new heights:.
