American sportswear brand Columbia Sportswear has announced the appointment of Ian Campbell, a former Nike executive, to its board of directors, effective on March 10, 2023. Campbell’s expertise in global brand strategy, digital transformation, and consumer-centric innovation aligns with Columbia’s continued focus on driving growth and innovation..
Campbell brings a wealth of experience from his 25-year tenure at Nike, where he held various leadership positions, including Vice President of Digital Commerce Strategy and General Manager of Nike’s global running business. He played a crucial role in Nike’s digital transformation, leading the development and execution of the company’s omnichannel strategies, expanding its digital footprint, and enhancing the customer experience..
His appointment to Columbia’s board demonstrates the company’s commitment to strengthening its leadership team and driving growth across its global operations. Campbell’s expertise in driving digital transformation and building strong consumer connections will be instrumental in supporting Columbia’s strategic initiatives..
Columbia’s CEO, Tim Boyle, expressed enthusiasm about Campbell’s appointment, stating, .
