MOMAD, the biannual fashion trade show held in Madrid, Spain, concluded its latest edition on September 15th, with a focus on continuity and collaboration. The three-day event welcomed approximately 300 exhibitors, showcasing the latest collections and trends from various segments of the fashion industry, including women’s, men’s, children’s, and accessories.
Taking place at IFEMA, MOMAD aimed to foster connections, provide a platform for networking, and reinvigorate the fashion community after the challenges posed by the pandemic. The trade show’s continuity-centered theme resonated with exhibitors, visitors, and industry professionals, who appreciated the opportunity to reconnect, exchange ideas, and explore new business opportunities.
Exhibitors at MOMAD expressed optimism about the recovery of the fashion sector, highlighting the importance of in-person events for strengthening relationships and experiencing products firsthand. The platform enabled brands to present their latest offerings, gauge market trends, and engage with potential buyers and partners.
MOMAD’s focus on innovation and sustainability was evident throughout the event. Several exhibitors showcased eco-friendly materials, ethical production methods, and innovative designs, aligning with the growing demand for responsible fashion practices. The trade show also featured talks, workshops, and presentations on sustainability, encouraging participants to embrace eco-conscious approaches within their businesses.
Additionally, MOMAD provided opportunities for networking and knowledge sharing through various events and activities. The MOMAD Forum hosted conferences, roundtables, and panel discussions featuring industry experts, who shared insights on relevant topics such as digital transformation, consumer behavior, and the evolution of retail.
The ‘MOMAD 4.0 Congress’ focused on the integration of technology and digital tools in fashion, addressing the challenges and opportunities of the ever-evolving digital landscape. Experts discussed strategies for enhancing online presence, utilizing social media effectively, and leveraging data analytics to optimize business operations.
MOMAD’s ‘Fashion Design Contest’ provided a platform for emerging designers to showcase their creativity and talent. The competition aimed to promote young designers and foster innovation within the fashion industry. Selected contestants presented their collections to a jury of renowned professionals, with the winners receiving recognition and support to further develop their careers.
MOMAD’s commitment to continuity and collaboration resonated with participants, who appreciated the opportunity to come together, explore new trends, and contribute to the recovery and growth of the fashion industry. The trade show’s focus on innovation, sustainability, and knowledge sharing positioned it as a valuable platform for fashion professionals seeking to navigate the evolving landscape and embrace new opportunities in the post-pandemic era..
