**FRAME Reveals More Store Openings, New Strategy, and International Growth Plans**
FRAME, the contemporary denim and ready-to-wear brand founded by Jens Grede and Erik Torstensson, is continuing its rapid expansion with a series of new store openings, a new strategy, and plans for international growth.
The brand has recently opened two new stores in Los Angeles, one on Melrose Avenue and the other in the Palisades Village. These openings follow the successful launch of FRAME’s first flagship store in New York City’s SoHo neighborhood in 2021.
In addition to its retail expansion, FRAME is also launching a new omnichannel strategy that will integrate its online and offline channels. The brand has partnered with the e-commerce platform Shopify to launch a new website that will offer a seamless shopping experience across all devices.
FRAME is also planning to expand its international presence. The brand has recently opened its first store in London and is planning to open additional stores in Europe and Asia in the coming months.
The brand’s new strategy is focused on delivering a personalized and elevated customer experience. FRAME is committed to providing its customers with the highest level of service and creating a shopping environment that is both inspiring and welcoming.
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