**PUMA’s Black History Month Campaign Supports Emerging Designers**.
**New York – January 31, 2023** – Global sportswear brand PUMA is launching a multifaceted Black History Month campaign that celebrates and supports emerging Black designers. The campaign includes a limited-edition capsule collection, a mentorship program, and a donation to the Black Fashion & Beauty Collective (BFBC)..
**Limited-Edition Capsule Collection**.
The PUMA x Black History Month capsule collection features exclusive designs created by three emerging Black designers:.
* **A-COLD-WALL* by Samuel Ross.
* **Hanifa** by Anifa Mvuemba.
* **Telfar** by Telfar Clemens.
Each designer has created a unique collection of apparel and footwear that reflects their personal experiences and perspectives as Black creatives. The collection includes hoodies, T-shirts, tracksuits, and sneakers, all featuring bold graphics and vibrant colors..
**Mentorship Program**.
In addition to the capsule collection, PUMA is launching a mentorship program that will pair emerging Black designers with established industry leaders. The program will provide mentorship and support to help the designers develop their careers and businesses. The mentors include:.
* **June Ambrose**.
* **Bethann Hardison**.
* **Aurora James**.
* **Kerby Jean-Raymond**.
* **Shayne Oliver**.
**Donation to the Black Fashion & Beauty Collective**.
PUMA is also making a donation to the Black Fashion & Beauty Collective, a non-profit organization that supports and empowers Black fashion and beauty professionals. The donation will help BFBC continue its work of providing resources, mentorship, and networking opportunities to Black creatives..
**Campaign Message**.
The PUMA Black History Month campaign is centered around the message of .
