**London-based brand Frame is embarking on an ambitious growth strategy that includes new store openings, a revamped e-commerce platform, and a major push into the international market.**
The brand, known for its premium denim and contemporary ready-to-wear, has announced plans to open 10 new stores in key cities around the world, including New York, Los Angeles, Tokyo, and London.
In addition to its retail expansion, Frame is also investing heavily in its e-commerce platform. The brand has recently launched a new website that is designed to offer a seamless and user-friendly shopping experience.
As part of its international growth strategy, Frame is partnering with luxury department stores and retailers in key markets around the world. The brand is also planning to open its own flagship stores in major cities such as Paris, Milan, and Hong Kong.
**The expansion plans come as Frame celebrates its 10th anniversary. The brand was founded in 2012 by Jens Grede and Erik Torstensson, two former executives from the Swedish fashion brand Acne Studios.**
Since its launch, Frame has quickly become a favorite among celebrities and fashion editors alike. The brand’s signature denim jeans are known for their flattering fit and high-quality construction.
In recent years, Frame has expanded its product offering to include a full range of ready-to-wear, as well as handbags, shoes, and accessories.
The brand’s new growth plans are a testament to its continued success and ambition. Frame is well-positioned to become a global luxury brand with a strong presence in key markets around the world.
**Here are some additional highlights from Frame’s growth strategy:**
* The brand is planning to open 10 new stores in key cities around the world, including New York, Los Angeles, Tokyo, and London.
* Frame is investing heavily in its e-commerce platform, which has recently been relaunched with a new design and improved functionality.
* The brand is partnering with luxury department stores and retailers in key markets around the world.
* Frame is planning to open its own flagship stores in major cities such as Paris, Milan, and Hong Kong.
* The expansion plans come as Frame celebrates its 10th anniversary.
**Frame is a London-based brand that was founded in 2012 by Jens Grede and Erik Torstensson. The brand is known for its premium denim and contemporary ready-to-wear.**
Frame has quickly become a favorite among celebrities and fashion editors alike. The brand’s signature denim jeans are known for their flattering fit and high-quality construction.
In recent years, Frame has expanded its product offering to include a full range of ready-to-wear, as well as handbags, shoes, and accessories.
The brand’s new growth plans are a testament to its continued success and ambition. Frame is well-positioned to become a global luxury brand with a strong presence in key markets around the world..
