**Guess International Business Continues to Perform Strongly**
* Revenue in the Americas increases by 12.6% and in Europe by 18.9%.
* The company plans to open 100 new stores in China by 2024.
* Guess is exploring new markets in Southeast Asia, the Middle East, and Latin America.
Guess, Inc., a leading global lifestyle brand, recently reported strong performance in its international business, with revenue increases in the Americas, Europe, and Asia. This growth is driven by the company’s strategic focus on expanding its retail footprint, enhancing its product offerings, and strengthening its digital presence.
**Americas**
In the Americas, Guess saw a 12.6% increase in revenue, driven by strong demand in both the United States and Canada. The company opened 23 new stores in the region during the year and plans to continue expanding its retail presence in key markets.
**Europe**
Europe also performed well, with revenue increasing by 18.9%. Guess opened 20 new stores in the region, including flagship stores in Paris and London. The company is also expanding its e-commerce presence in Europe, with plans to launch new online stores in several countries.
**Asia**
In Asia, Guess continued to see strong growth, particularly in China. Revenue in the region increased by 15.4%, driven by the opening of new stores and the expansion of the company’s product offerings. Guess plans to open 100 new stores in China by 2024, bringing its total store count in the country to over 500.
**New Markets**
In addition to its existing markets, Guess is also exploring new opportunities for growth in Southeast Asia, the Middle East, and Latin America. The company recently opened its first store in Vietnam and plans to enter several other new markets in the region in the coming years.
**Outlook**
Guess is optimistic about the future of its international business. The company plans to continue expanding its retail footprint, enhancing its product offerings, and strengthening its digital presence in all of its key markets. The company is also exploring new opportunities for growth in emerging markets, such as Southeast Asia, the Middle East, and Latin America.
With its strong brand recognition, loyal customer base, and experienced management team, Guess is well-positioned to continue its success in the international market..
