**FRAME Unveils Expansion Plans with New Store Openings and International Growth Strategy**
**New York, NY – July 6, 2023** – FRAME, the contemporary fashion brand known for its elevated denim and ready-to-wear collections, is embarking on an ambitious expansion plan that includes multiple new store openings and a strategic focus on international growth.
**New Store Openings**
FRAME is set to open several new retail locations in key cities across the United States and Europe. These include:
* **SoHo, New York City:** A flagship store located in the heart of Manhattan’s shopping district, scheduled to open in Fall 2023.
* **Beverly Hills, California:** A spacious boutique on the iconic Rodeo Drive, opening in Spring 2024.
* **Miami, Florida:** A store in the vibrant Design District, slated to open in Summer 2024.
* **Paris, France:** FRAME’s first European flagship store, located in the prestigious Marais neighborhood, opening in Fall 2023.
* **London, United Kingdom:** A boutique in the renowned Mayfair district, scheduled to open in Spring 2024.
**International Growth Strategy**
In addition to its retail expansion, FRAME is also implementing a comprehensive strategy for international growth. The brand plans to establish a strong presence in key markets worldwide, including:
* **Asia:** FRAME has partnered with luxury department store Lane Crawford to launch its collections in Hong Kong, China, and Taiwan.
* **Europe:** The brand has appointed a new European sales director and is actively seeking partnerships with premium retailers across the continent.
* **Middle East:** FRAME is exploring opportunities to enter the Middle Eastern market through strategic collaborations and pop-up events.
**Focus on Sustainability**
FRAME is committed to sustainability throughout its operations. The brand’s new stores will incorporate eco-friendly materials and practices, such as LED lighting, recycled fixtures, and sustainable packaging.
**Executive Quotes**
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