REI Co-op names new head of physical stores, retail operations
REIFarrell
In her new role, Tarbox will lead REI’s nearly 180 physical stores and retail operations team. She will strive to deliver on the co-op’s goals for the retail organization that include advancing the employee experience, customer service and culture of continuous improvement.
“Mary-Farrell is a proven leader in omni-channel operations. Her more than 30 years of leading successful teams across multiple retail environments made her a clear choice,” said Cameron Janes, REI Co-op chief commercial officer.
“As REI’s retail presence expands across the nation, she will have a key role in helping the co-op achieve our aspiration to serve a 50-million-member community.”
A retail veteran with more than 30 years of experience, Tarbox was most recently a regional vice president at Bed, Bath and Beyond where she oversaw 370 stores. She has also held senior leadership roles in retail and human resources at Crate & Barrel, Petsmart, Inc. and Target
“I have always admired REI for its commitment to its employees, members and helping get more people outside,” said Tarbox. “I look forward to being part of a great team that delivers on the co-op’s mission to support the outdoor community.”
REI is a specialty outdoor retailer, headquartered near Seattle. It is the nation’s largest consumer co-op, with a growing community of 21.5 million members.
