Lacoste unveils ‘The Emerge’, an avatar collection for the metaverse

Translated by

Nicola Mira

In June, Lacoste began to explore Web3 by launching UNDW3

Lacoste’s renowned crocodile logo is featured in an NFT collection for the metaverse – Lacoste

These new NFTs are a set of unique avatars for members of Lacoste

Lacoste has a strong presence in the virtual world, thanks to directional collaborations like Lacoste X Minecraft, a hybrid collection developed with the renowned videogame that was dropped in March

These colourful avatars were co-created by Lacoste and its UNDW3 community – Lacoste

Lacoste said that ‘The Emerge’ avatars allow community members to enjoy a host of advantages, such as meetings with Lacoste ambassador athletes and privileged access to the label’s special sales events and limited-edition product drops. One hundred lucky members airdropping their profile pics will also receive a free Lacoste UNDW3 polo.