Victoria’s Secret names Darren Barnet first male brand ambassador
Victoria’s Secret announced on Tuesday actor and producer Darren Barnet as its first-ever celebrity male brand ambassador.
In this role, the actor best known for his starring role in the Netflix series Never Have I Ever, will promote Pink
Moreover, Barnet will curate a list of his favorite Pink products and will participate in various activations, as part of the brand’s continued focus on inclusivity, fostering positive mental health, and empowering young adults.
“We are so excited to announce this partnership because Darren is such a positive role model for teens and young adults,” said Amy Hauk, CEO of Pink. “As we focus on expanding our gender-free offerings and continue to evolve as a brand, we want to ensure our partners not only represent the diversity of our customers, but also embody individuality and self-confidence.”
To kick off the partnership, Barnet will serve as a judge for the fourth-annual Pink With Purpose Project
Barnet will also be participating in the brand’s Mental Health Awareness Month activations, including taking part in an Instagram
“Filming ‘Never Have I Ever
The announcement comes as Victoria’s Secret has been focused on refreshing its brand image to be more centred around comfort, diversity and inclusivity in recent years.
