Icebreakerapparel brand owned by US group VF Corp., has promoted Josh Vaughan, its current sales director for Europe, the Middle East and Africa, to the post of EMEA general manager.

Vaughan joined Icebreaker in 2012, and has held various senior management roles on the Australian and later the North American market. He took charge of Icebreaker’s sales in the EMEA region in January 2020. He has previously worked at Pacific Brands, Lacoste

“Josh has been with Icebreaker for over a decade, and during this time has delivered outstanding results on every single continent where the brand operates,” said Jan Van Mossevelde, global president of Icebreaker, in a press release. “He not only embodies what it means to be a natural adventurer, but he is also a great business leader and a true people champion. We are so pleased to have him leading our team in EMEA,” he added.