Guess USA revamps brand image with photographer Eli Russell Linnetz
Nicola Mira
Nicolai Marciano, son of Guess
For the Fall-Winter 2022 collection, Marciano drew his inspiration from the aesthetics of the American West and the iconography of the early Guess campaigns, with “items that are normally found in road-side craft shops in America, featuring worn leather, washed jeans and sun-bleached fur,” said the designer.
While nothing has yet been disclosed about the collection, Marciano recently released on Guess USA’s newly overhauled InstagramEli
Linnetz, well-known for having directed the videos for Kanye WestComme des Garçons, will be delving into the history of Guess, “a brand that has always used photography to tell amazing stories, stories that not only sold clothes but also an exciting attitude and energy,” as Linnetz explained.
Drawing from the label’s photo archive, Linnetz and Marciano are keen to replicate the vibe and “sexy attitude” that were the hallmark of Guess’s brand image at its inception. Milanese showroom Slam Jam
