“Our regional teams have deep commercial experience in key international markets and are well-positioned to bring their sourcing, logistics, technology, and operational expertise to help accelerate Sweaty Betty’s growth.”

As part of the brand’s streamlining, the U.S.-based company said it will also be consolidating its London office space and ​proposing a UK workforce reduction.

Likewise, Julia Straus, CEO of Sweaty Betty, will be leaving the business in June 2023 and returning to the United States to be closer to family. A search for her successor is already underway, said the brand.

“I am excited about the future opportunities for Sweaty Betty, leveraging the full resources and expertise of our global team to support and enable the brand’s mission to empower women around the world through fitness and beyond,” said ​Soriano. “I look forward to partnering with Julia as we work through this transition over the coming months.”