Off-White inks outfit deal with AC Milan football club
Translated by
Nicola Mira
Nicola Mira
Off-White
AC Milan’s new Off-White-designed outfits will première on October 4, the day the team is travelling to London for the Champions League match against Chelsea.
The deal between AC Milan and Off-White is rooted in their sharing the same values, believing in the need to bring about positive change, as exemplified by the slogan “Wear your heart on your sleeve.” Their joint commitment builds upon the ‘I Support’ pledge introduced by Abloh in 2020, embodying each partner’s support for aspirational ideals and community spirit.
The ‘I Support’ pledge is featured in a video that combines voice-over narration by current AC Milan’s men’s and women’s players with iconic football objects tagged with ‘I Support’ statements.
