Decathlon poaches new CMO from Google
Translated by
Nicola Mira
Nicola Mira
DecathlonFollowing the appointment of Jimena Almendares as head of digital,Google
A graduate of the HEC business school in Paris, Goumain joined Google 14 years ago, initially as product manager. Previously, he had worked at the BHVCapgemini
At Decathlon, he was also appointed to the board of directors. “Sport has been one of the best educational experiences in my life, helping me to grow individually and with others. In this journey, Decathlon
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Decathlon has a commercial presence in 72 countries. In 2022, it generated sales worth €15.4 billion, up 12% over 2021, while net income remained stable at €913 million. Decathlon has embarked on a new strategy to reduce the number of its own brands
