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Alibaba Bets on Aggressively Priced Singles’ Day to Reviver Sales

Facing a slowdown in China’s economy and increasing competition from smaller rivals, Alibaba is pinning its hopes on a boisterous Singles’ Day to breathe new life into its sales momentum. The 11.11 shopping festival holds immense significance for the e-commerce giant, marking its biggest sales event of the year and serving as a barometer for the overall health of China’s consumer market. Nevertheless, the company has its work cut out, given the current economic headwinds and the shifting landscape of China’s retail sector. . To counter these challenges, Alibaba is adopting an aggressive pricing strategy,…