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How New Balance Found Its Fashion Footing 

At 10 a.m. on a recent Tuesday, New Balance’s website was the hottest ticket online. Around 70,000 customers waited in a virtual queue to get their hands on a pair of the brand’s puffed-up low-top basketball sneaker, the 550. The…

Nike drops Hockey Canada sponsorship

Nike drops Hockey Canada sponsorship Nike announced on Monday that it will permanently end its sponsorship of Hockey Canada.  Nike drops Hockey Canada sponsorship. – Nike Canada Nike, one of Hockey Canada’s “premier marketing partners,” had sponsored the organization since…