**Esprit Sees Brighter Second Half After First-Half Decline**
**Esprit** has reported a **7.7% decline in sales** for the first half of the year, with revenue falling to €423.8 million ($462.3 million). The decline was largely attributed to the **impact of the pandemic** and the **ongoing restructuring of the business**.
**First-Half Performance**
Despite the overall decline, the company did see some growth in certain areas. **Online sales** increased by **14.3%**, reflecting the shift towards e-commerce during the pandemic. The company’s **wholesale business** also performed well, with sales growing by **3.6%**.
**Second-Half Outlook**
Esprit is optimistic about the second half of the year, citing the **easing of pandemic restrictions** and the **progress of its restructuring efforts**. The company expects to see **sales growth in the mid-single digits** and a **significant improvement in profitability**.
**Restructuring Progress**
Esprit has been undergoing a **major restructuring** in recent years, aimed at improving its profitability and competitiveness. The company has **closed unprofitable stores**, **reduced its workforce**, and **streamlined its operations**.
**Brand Refresh**
As part of its restructuring, Esprit has also **refreshed its brand identity**. The company has introduced a new **logo**, **visual identity**, and **marketing campaigns**. The goal is to make the Esprit brand more **relevant** and **appealing** to consumers.
**CEO’s Statement**
**Anders Kristiansen**, CEO of Esprit, said:
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