“As a fashion company, our products are the biggest opportunity for impact, so we launched our EvoluShein by Design initiative to promote sustainable product development across Shein,” said Caitrin Watson, Shein’s director of sustainability. 

“The six designers launching collections today are already independently incorporating sustainability into their personal brands and have expressed that using these lower-impact materials is really important to them moving forward. We’re excited to open this up to our Shein X designers and beyond, and to hopefully inspire the next generation of sustainability-conscious fashion creators.”

To meet the EvoluShein by Design standards, garments must be composed of a minimum of 30% preferred materials, such as recycled polyester, forest-safe viscose, and rescued deadstock. Additionally, they must be manufactured by suppliers that have attained high social and environmental compliance verification through third-party audits. Furthermore, all pieces are produced using Shein’s small-batch, on-demand production model and are shipped in packaging crafted from recycled content.

“We’re sending out a message about how we’re trying to be more sustainable, how we’re trying to get people more involved with using sustainable fabrics and shopping sustainable clothing to help us cut down the waste,” said Flagg, the designer behind Shein X Obviously Vintage. “This is the route that we want to go with fashion.”

In June, Shein teamed up with global pop star Anitta to launch its first product collaboration as part of its EvoluShein by Design initiative. 

Meanwhile, the Shein X incubator program was first introduced in January 2021. The program has been leveraged by almost 3,000 designers globally and has launched more than 25,000 original creations.

Most recently, in September, Shein announced plans to invest an additional $50 million in the Shein X program over five years, bringing the company’s total investment to $105 million through 2028.