Skechers artist-in-residence Doja Cat launches signature collection
Doja Cat and Sketchers debuted on Thursday a footwear collaboration, as part of the Grammy award-winning global superstar and style icon’s role as Skechers
The collaboration introduces the ‘Doja’Lite’ an all-new style merging Doja’s modern fashion vision with the classic Skechers D’Lites heritage sneaker from the early 2000s. Styles in the capsule are characterized by details like translucent pearlized or marbleized metallic lugged outsoles, and premium leathers including snake-embossed patent or genuine suede.
As part of the collaboration, Doja Cat headed the product design process and dreamed up the campaign creative.
“Doja Cat is a fashion icon and the perfect visionary to reimagine one of our most iconic Skechers styles in a way that is both unique and forward-thinking,” said Michael Greenberg, president of Skechers.
“Doja Cat generates headlines and buzz through everything she does, so the excitement surrounding the Doja’Lite styles presents an opportunity to introduce a remix of Skechers heritage sneaker designs to audiences globally.”
The ‘Skechers x Doja Cat’ collaboration launches exclusively for a limited time on StockX. More colorways across three distinct styles will launch later this month, on September 28, including a patent black, off-white and lavender, an all-white, and olive green.
“As the marketplace for current culture, StockX is committed to providing access to of-the-moment products, artists, and trends,” said Deena Bahri, CMO at StockX.
“Today’s consumer continues to lean into the nostalgia trend and we couldn’t be more excited to partner with Skechers—a brand with a rich history of conversation-driving collaborations—to help release a product that not only draws inspiration from the recently revived Y2K aesthetic, but also pulls at the heartstrings of those of us who grew up wearing the Skechers D’Lites of the early aughts.”
Doja Cat added: “It feels really cool to be able to create my own shoe with Skechers. To design something inspired by the iconic sneaker my peers wore back in the day—Britney Spears and Christina Aguilera—I feel like I am a part of history.”
