Happy Socks, the Swedish sock and underwear brand, has announced the appointment of Alexander Meyer as its new Chief Executive Officer (CEO). Meyer brings a wealth of experience in the fashion and retail industry to Happy Socks, having held leadership positions at several prominent companies. In his new role, Meyer will be responsible for driving the company’s growth and expansion, as well as overseeing its day-to-day operations.
Meyer joins Happy Socks from H&M, where he served as Head of Design for the company’s underwear and swimwear lines. Prior to that, he held various management positions at Lindex, another Swedish fashion retailer. Meyer’s extensive knowledge of the fashion industry and his proven track record in driving growth and profitability make him an ideal candidate to lead Happy Socks into its next phase of development.
Happy Socks was founded in 2008 by Mikael Söderlindh and Viktor Tell. The company has since grown into a global brand, with products sold in over 70 countries. Happy Socks is known for its colorful and playful designs, as well as its commitment to sustainability. The company uses recycled materials in its products and packaging, and it also donates a portion of its profits to charity.
Under Meyer’s leadership, Happy Socks aims to continue its growth and expansion. The company plans to open new stores in key markets, as well as expand its online presence. Happy Socks is also looking to develop new product categories, such as apparel and accessories. With Meyer at the helm, Happy Socks is well-positioned to achieve its ambitious growth goals and further strengthen its position as a leading global fashion brand.
In a statement, Meyer said, .
