In a strategic move to bolster its international communications efforts, Vestiaire Collective has appointed Lauren Picciano as its new Global Communications Director. With her extensive experience in the fashion and luxury industries, Picciano will spearhead the company’s global communications strategy, fostering brand awareness and driving growth across key markets..
Hailing from Rent the Runway, where she helmed communications for seven years, Picciano brings a wealth of knowledge and expertise to her new role at Vestiaire Collective. Her proven track record in developing and executing successful communications campaigns, coupled with her deep understanding of the circular fashion landscape, makes her an ideal fit for the company’s ambitious growth plans..
Based in New York City, Picciano will oversee Vestiaire Collective’s global communications initiatives, encompassing media relations, influencer engagement, social media management, and corporate storytelling. Her appointment reflects the company’s commitment to strengthening its brand presence and amplifying its mission of promoting sustainable fashion practices worldwide..
Commenting on her appointment, Picciano expressed her enthusiasm for joining Vestiaire Collective, emphasizing the company’s transformative impact on the fashion industry: .
