“Gina exemplifies the Anne Klein brand ethos as she is a leader in her industry and a strong advocate for her community,” said Effy Zinkin, chief operating officer at WHP Global.

“We are honored to have her as the face of our new campaign and as our partner to help further the brand’s mission of encouraging, empowering, and engaging women through content and causes that create and foster community.”

Rodriguez is best known for her leading role as Jane in the TV series Jane the Virgin. Named the ‘Next

“I am thrilled to join forces with the team at Anne Klein and to support their efforts to make an impact for future communities of women,” adds Rodriguez.

“I feel blessed to be in a position to help champion the voices and art of the Latinx community and partner with like-minded brands that can bring real change.”

In addition, Rodriguez will support the brand’s cause partner by modeling the winning t-shirt design for Anne Klein’s Scholar Design Competition which benefits the Fashion Scholarship Fund (FSF), a national non-profit partner dedicated to supporting, nurturing, and honoring the future of fashion. 

The winning design was created by an FSF scholar, recent SCAD graduate, and Puerto Rico native, Valeria Nicole. The commemorative tee will be on sale at Macy’s and AnneKlein.com with a campaign debuting in the October Issue of T, The New York Times Style Magazine. 

Rodriquez follows supermodel and activist Joan Smalls as the next feature talent for the Anne Klein brand which “showcases dynamic woman each season,” said Anne Klein.

New talent will be announced for Spring’23 and Fall ’23 as part of the global two-year initiative, it added.