Shein to open permanent ‘event space’ in Tokyo’s Harajuku
By
Reuters API
Reuters API
Chinese fashion retailer Shein
Opening from November 13 on Cat
Shoppers will be able to browse clothing at the storefront and scan QR codes that will allow them to make purchases online. The space may be modified to host fashion shows and designer events as needed, the spokesperson said.
The Chinese retailer operated pop-up stores in Japan earlier this year, and in October opened a temporary location in the western metropolis of Osaka.
Launched in 2008, Shein produces clothing in China to sell online in the United States – its biggest market – Europe and Asia, but it does not sell in its home market
In February, the company had shelved plans for its US market listing, Reuters had reported.
