Sportswear Brand On Opens Its First French Store in Paris

**On Opens First French Flagship Store in Paris**.

**Paris Fashion Week** has marked a new addition to its vibrant fashion scene with the arrival of Swiss sportswear brand On’s first stand-alone store in France. The innovative running shoe brand, renowned for its patented CloudTec® cushioning technology, has set up its new flagship store in a prime location at 75 rue Vieille du Temple, in the heart of the trendy Marais district..

**Creating a Unique Retail Experience**.

The 120-square-meter retail space boasts a contemporary and inviting design concept, blending seamlessly with On’s ethos of performance, sustainability, and style. The store’s interior features natural materials such as wood and stone, complemented by sleek lines and minimalist furnishings. The space is designed to offer customers an immersive shopping experience, allowing them to interact with On’s products and philosophy while enjoying personalized service..

**A Showcase for On’s Latest Innovations**.

The new store serves as a platform for On to showcase its latest footwear and apparel collections. Customers can browse through the brand’s signature running shoes, including the popular Cloud, Cloud X, and Cloudflow models. Additionally, the store features a dedicated section for On’s expanding apparel line, which encompasses performance-driven pieces ranging from t-shirts and shorts to jackets and pants..

**Sustainability at the Core**.

On’s commitment to sustainability is evident throughout the store. The brand has incorporated eco-friendly materials and construction methods, minimizing its environmental impact. The store’s interior is adorned with artwork and installations created from recycled materials, visually emphasizing On’s dedication to responsible practices..

**Bringing On Closer to Its French Customers**.

The opening of the first French On store marks a significant milestone for the brand’s expansion in Europe. On’s decision to establish a presence in Paris underscores its commitment to the French market and its appreciation for the city’s rich fashion heritage. The store will serve as a hub for On to engage with its French customers, providing them with an exclusive retail experience and access to its innovative products..

**Empowering the Running Community**.

In addition to offering a retail space, the On store in Paris aims to foster a sense of community among runners and fitness enthusiasts. The store will host regular events, workshops, and meet-ups, creating opportunities for customers to connect, share experiences, and celebrate the joy of running..

**Conclusion**.

With the launch of its first French store, On has taken a bold step toward expanding its global footprint and establishing a deeper connection with its customers in France. The brand’s commitment to innovation, sustainability, and community building is evident in every aspect of the new store, offering a unique shopping experience that is sure to resonate with Parisians and visitors alike..

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