Mitchell & Ness Appoints Former Nike Exec As CEO

Mitchell & Ness, a leading sports apparel and accessories brand known for its authentic vintage jerseys and streetwear, has appointed former Nike executive, Chris Mitchell, as its new CEO. The appointment is a strategic move by Mitchell & Ness to drive its continued growth and expansion while preserving its rich heritage. Mitchell brings a wealth of experience in the sports industry, having previously held leadership positions at Nike, Inc., for over two decades. In his most recent role as Vice President of Global Apparel, Mitchell was responsible for overseeing Nike’s global apparel business, leading product development, merchandising, and go-to-market strategies. His proven track record of success and deep understanding of the sports apparel market make him an ideal candidate to lead Mitchell & Ness into its next chapter of growth. As CEO, Mitchell will be responsible for driving the company’s overall strategy, overseeing its global operations, and managing its portfolio of brands, including Mitchell & Ness, Majestic Athletic, and Starter. He will also focus on enhancing the customer experience, expanding into new markets, and leveraging the company’s digital capabilities to drive growth. Mitchell & Ness has a rich history dating back to 1904, when Frank Mitchell and Charles Ness opened a small sporting goods store in Philadelphia, Pennsylvania. The company quickly gained recognition for its high-quality athletic equipment and uniforms. In the 1980s, Mitchell & Ness began producing vintage jerseys, which became a huge success and helped to establish the company as a leader in the sports apparel industry. Today, Mitchell & Ness is a global brand with a loyal customer base. The company’s products are sold in over 100 countries worldwide and can be found in major retailers, sporting goods stores, and online. With Mitchell at the helm, Mitchell & Ness is poised to continue its success and further strengthen its position as a leading sports apparel brand. His deep understanding of the industry, combined with his proven leadership skills, will be invaluable assets as the company navigates the evolving landscape of sports and fashion..