British heritage brand Ben Sherman has announced a new global licensing deal with BSI, a New York-based licensing agency, for all product categories and territories excluding the UK, Ireland and Japan.
The deal covers a wide range of product categories, including menswear, womenswear, boyswear, accessories, footwear, homeware and fragrance.
Ben Sherman is a British heritage brand founded in 1963. The brand is known for its classic, preppy style and its signature button-down shirts.
BSI is a leading global licensing agency with a portfolio of over 300 brands.
The deal is a major step for Ben Sherman as it looks to expand its global reach. BSI has a strong track record of working with brands to develop and execute successful licensing programs.
The deal is expected to help Ben Sherman to grow its business in new markets around the world.
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