**NEW YORK, United States —** Express, Inc. has named Brian Atwood as its new creative director of footwear..
The veteran shoe designer, who most recently served as the chief creative officer of contemporary footwear brand Schutz, will oversee the design and development of all footwear collections for Express, effective immediately..
“Brian is a renowned footwear designer with a deep understanding of what our customer wants,” said Tim Baxter, Express president and CEO, in a statement. “His expertise and passion for footwear will be invaluable as we continue to elevate our product assortment and deliver on our mission to provide stylish, high-quality pieces at accessible prices.”.
Atwood, who brings over 25 years of experience in the footwear industry, is known for his signature designs that blend Old Hollywood glamour with modern sophistication. Prior to his role at Schutz, he was the founder and creative director of his namesake brand, Brian Atwood, which he launched in 2001..
“I am thrilled to be joining the Express team and to have the opportunity to lead the footwear design vision,” said Atwood. “I believe that footwear has the power to transform an outfit and empower the wearer, and I am excited to bring my passion and expertise to create footwear that will inspire and delight Express customers.”.
Atwood’s appointment is the latest in a series of strategic moves by Express to bolster its product offerings and enhance the customer experience. In recent months, the retailer has launched a number of new initiatives, including the introduction of its Style Trial program, which allows customers to try on items before they buy them, and the expansion of its omnichannel capabilities..
**About Express, Inc.**.
Express, Inc. is a leading fashion retailer for women and men. The company operates more than 600 stores in the United States and Puerto Rico, as well as an online store. Express offers a wide range of apparel, accessories, and footwear, as well as a variety of exclusive brands. The company is headquartered in New York City..
**About Brian Atwood**.
Brian Atwood is an American footwear designer. He is known for his signature designs that blend Old Hollywood glamour with modern sophistication. Atwood has worked with a number of high-profile clients, including Michelle Obama, Beyoncé, and Rihanna. He is the founder and creative director of his namesake brand, Brian Atwood, which he launched in 2001..
