**Private equity firm True Capital has acquired BrandLab Lifestyle Retail, the parent company of Bench and Nicce, two of the most popular streetwear and lifestyle brands in the Philippines and Southeast Asia.**
The acquisition, which was announced on Thursday, August 18, 2023, is a strategic move for True Capital, which is looking to expand its portfolio in the rapidly growing Southeast Asian market.
Bench and Nicce are two of the most well-known and successful streetwear brands in the region, with a strong presence in the Philippines, Indonesia, Thailand, and Malaysia. Bench is known for its casual and stylish clothing, while Nicce is known for its more edgy and streetwear-inspired designs.
The acquisition of BrandLab Lifestyle Retail gives True Capital a strong foothold in the Southeast Asian streetwear market, which is expected to grow significantly in the coming years. The region is home to a large and年轻的人口, 对街头服饰和生活方式品牌的需求不断增长。
True Capital is a private equity firm that focuses on investing in high-growth companies in the consumer and retail sectors. The firm has a track record of success in investing in and growing brands in the Southeast Asian market. Some of its previous investments include:
* The Coffee Bean & Tea Leaf, a coffee and teahouse chain with over 1,000 locations in Asia.
* BreadTalk, a bakery chain with over 1,000 locations in Asia.
* Challenger, a consumer electronics retailer with over 200 locations in Singapore and Malaysia.
The acquisition of BrandLab Lifestyle Retail is a significant step for True Capital as it looks to expand its portfolio in the Southeast Asian market. The firm is confident that it can use its expertise in growing brands to help Bench and Nicce continue to grow and succeed in the region.
**About BrandLab Lifestyle Retail**
BrandLab Lifestyle Retail is a leading lifestyle retail company in the Philippines. The company was founded in 1987 and has since grown to become one of the largest and most successful retailers in the country. BrandLab Lifestyle Retail owns and operates a portfolio of over 400 stores across the Philippines, including Bench, Nicce, and other popular brands.
**About True Capital**
True Capital is a private equity firm focused on investing in high-growth companies in the consumer and retail sectors. The firm has a track record of success in investing in and growing brands in the Southeast Asian market. True Capital is headquartered in Singapore.
**About Bench**
Bench is a leading streetwear and lifestyle brand in the Philippines and Southeast Asia. The brand was founded in 1987 and has since grown to become one of the most popular and successful brands in the region. Bench is known for its casual and stylish clothing, as well as its strong marketing campaigns.
**About Nicce**
Nicce is a leading streetwear brand in the Philippines and Southeast Asia. The brand was founded in 2002 and has since grown to become one of the most popular and successful streetwear brands in the region. Nicce is known for its edgy and streetwear-inspired designs, as well as its collaborations with popular artists and musicians.
The acquisition of BrandLab Lifestyle Retail by True Capital is a significant development in the Southeast Asian retail market. The deal gives True Capital a strong foothold in the growing streetwear and lifestyle market in the region, and it is expected to help Bench and Nicce continue to grow and succeed in the years to come..
