German sportswear giant Puma has announced a new collaboration with Ethiopian-born, Los Angeles-based fashion brand Lemlem. The partnership will see the two brands create a limited-edition collection of apparel, footwear, and accessories inspired by the vibrant colors and patterns of Ethiopia..
The collection, which is set to launch in March 2023, will feature a range of pieces for men, women, and children. Key items include the Lemlem x Puma Suede Mayu sneaker, which is adorned with a colorful Ethiopian-inspired print, and the Lemlem x Puma T7 tracksuit, which features a vibrant all-over print..
The collaboration is part of Puma’s ongoing commitment to supporting and celebrating African culture. In recent years, the brand has collaborated with a number of African designers, including South African designer Thebe Magugu and Nigerian designer Kenneth Ize..
Lemlem was founded in 2007 by Liya Kebede, a former Ethiopian model and actress. The brand is known for its use of traditional Ethiopian textiles and its commitment to ethical and sustainable fashion..
In a statement, Kebede said that she was excited to collaborate with Puma on this collection. .
