**FRAME Unveils Expansive Store Strategy, Targets International Growth**
**Los Angeles, California**
FRAME, the contemporary denim and ready-to-wear brand, is embarking on an ambitious expansion strategy that includes a significant number of new store openings, a revamped retail concept, and a concerted push into international markets.
**Accelerating Retail Presence**
FRAME is set to open a series of new stores in key cities across the United States and internationally. In North America, the brand plans to open stores in Aspen, Costa Mesa, Dallas, and Short Hills, New Jersey. Internationally, FRAME is targeting London, Paris, and Tokyo for new store locations.
The new stores will showcase FRAME’s elevated denim and ready-to-wear collections in a modern and immersive environment. Each store will feature unique design elements, reflecting the brand’s understated luxury aesthetic.
**Enhanced Retail Experience**
Alongside the store expansion, FRAME is introducing a new retail concept designed to enhance the customer experience. The updated concept emphasizes personalized styling, exclusive product offerings, and a seamless integration of online and offline channels.
FRAME is leveraging technology to provide a more interactive and engaging shopping journey. Customers can utilize digital screens to browse products, access styling advice, and make purchases. The stores will also offer personalized styling services and exclusive capsule collections unavailable elsewhere.
**International Growth Ambitions**
FRAME is placing a strong emphasis on international growth as part of its expansion strategy. The brand has identified key markets in Europe and Asia for targeted expansion.
In Europe, FRAME has plans to establish a presence in the United Kingdom, France, and Italy. The brand’s London store is slated to open in the prestigious Mayfair district, while the Paris and Milan stores will be located in prime retail destinations.
In Asia, FRAME is focusing on key cities in China, Japan, and South Korea. The brand has already secured a location for its first store in Shanghai, and plans to open additional stores in Beijing, Tokyo, and Seoul in the near future.
**Strategic Partnerships and Collaborations**
FRAME is also exploring strategic partnerships and collaborations to support its international growth. The brand has recently partnered with luxury department store chain Lane Crawford to distribute its collections in Hong Kong and China.
**Investment in Infrastructure**
To support its ambitious expansion plans, FRAME is investing in its infrastructure and operations. The brand is expanding its design and production capabilities, and enhancing its supply chain to ensure efficient delivery of products to its growing global footprint.
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