PLBY Group, the owner of Playboy

The Los Angeles-based company said the deal is part of a new strategy to streamline operations and focus on its most valuable brands, Playboy and Honey Birdette. The Yandy buyer was not disclosed.

​PLBY Group acquired Australian lingerie brand Honey Birdette for $333 million in cash and shares in July 2021, revealing at the time it had big plans to expand the luxury undergarments label, adding it has “potential to become a multi-billion-dollar luxury lifestyle franchise.”