Exclusive: Lemaire names Laetitia Mergui general manager
Cassidy STEPHENS
LemaireFashionNetwork.comChloé‘s regional director for the Asia-Pacific region since mid-2018, will be leading the Parisian house. She is taking over from Catherine Jacquet, who had been head of the company since 2019.
“Laetitia has a strong natural link with Lemaire’s values,” explained Christophe Lemaire
Mergui graduated from HEC and the University of Paris Panthéon-Assas and began her career in London in law firms specializing in international business law. It is then in Hong Kong that the executive joined her first luxury house in 2011. She became director of operations in Asia of the luxury brand Balmain
Still in Hong Kong, the executive led the Asian and Middle Eastern activities of The KooplesRichemontSee by Chloé line, in Asia Pacific.
Her expertise in Asian markets should be a strong asset for the Lemaire brand, the vast majority of whose business is conducted outside of France and particularly in Asian markets.
“This appointment comes at a strategic time for the brand, which is expanding its global reach and preparing to open several flagship stores,” the brand said.
The label, created in 1990 and whose capital is shared between the creative directors and the Japanese group Fast Retailing
