Shein launches first Canadian pop-up in Toronto
Chinese fashion brand Shein
From July 15 to July 17, Shein will pop-up in Toronto at Stackt Market, Canada’s largest shipping container market. The three-day retail experience marks the brand’s first ever brick-and-mortar store in the country.
The event will give shoppers access to special discounts and complimentary gifts. In particular, shoppers can treat themselves to a manicure, as well as get free flower seeds to post on social media for a chance to win a VIP invitation to a future pop-up.
In store, shoppers can expect to find the brand’s summer collection in categories spanning fashion, beauty, and lifestyle, which they can browse and then order on the website or app.
It’s not the first time Shein experiments with pop up events. Most recently, in June, the brand popped-up in San Francisco’s popular and touristy Embarcadero Plaza.
Shein, founded by Chinese entrepreneur Chris Xu in 2008, is one of the fastest-expanding online fashion retailers globally. It currently offers more than 0.6 million items to shoppers in over 150 countries. Earlier this year, it shared plans for a U.S. IPO.
