Zara and Rhuigi Villaseñor team up again, launch pop-up store in New York

Translated by

Roberta HERRERA

ZaraInditexRhude

Spanish actor Aron Piper, photographed for the campaign by Willy Vanderperre – Zara

This long-term alliance consisting of several collections follows in the footsteps of Zara’s second collaboration with the South Korean design collective Ader ErrorNew York Fashion Week

The collection will also be available worldwide on Zara’s website and in select physical shops from Monday February 20. Customers will then be able to get their hands on the collection dubbed “Cross Country” made up of 20 ready-to-wear garments, designed in collaboration with the recently appointed creative director of the Swiss fashion house BallyMilan Fashion Week

In addition, the accessible premium collection will offer five different footwear styles, six “eclectic and modern” bags, and will introduce the partnership’s first scented body spray.

The collection will be available from February 20 – Zara

“What I have noticed is that today’s youth don’t want to conform or be defined by the codes and boundaries that apply to their parents’ thinking. This philosophy is reflected in how they dress,” said the founder of Rhude about his take on contemporary design, underlining that this trend is reflected throughout the collection by garments that are comfortable and liberating. They range from oversized to cropped or slouchy and play with mixed proportions.

“The only thing I regret about this collection is that it wasn’t available when I was creating my own identity and style through clothes,” he added.

With the aim of connecting with a younger audience, the Arteixo (A Coruña) based brand hired Spanish actor Aron Piper. Best known for his role in the Netflix series “Élite”, the actor has more than 13 million followers on InstagramLoewe

In the first nine months of fiscal year 2022, the group founded by Amancio Ortega recorded a 19% increase in turnover to 23.1 billion euros.