Elita Intimates expands with new size and skin inclusivity collection
Canadian intimates brand Elita is expanding with the launch of two new brand initiatives: size inclusivity and skin tone inclusivity.
The new initiatives introduce new colour and sizing options. In particular, as part of its plus-size collection, all briefs will be available up to a size 3XL, while bras will be available up to a size 46.
In the regular collections, the most popular brief styles in both Cotton Essentials and Silk Magic will be available up to a 2XL. Finally, all bra styles including Cotton Essentials, Silk Magic, Bamboo, and Modaluxe will be available up to a size 40.
Moreover, to help women find the perfect ‘nude’, Elita will be adding three new colour options, starting with the Silk Magic and Silk Magic Plus collections including Espresso, Mahogany, and Soft Rose.
“This is simply just a jumping off point for the Elita brand,” said Angela Campagnoni, brand director at Elita. “We will continue to introduce more size and colour options, so all women are able to shop the site freely and not be limited to certain styles. For every woman to be an Elita woman, every woman needs to feel seen and included.”
Elita has a dedicated design team located in Nova Scotia, Canada, and works with partners around the world to ensure each garment meets its high standard of quality. New size and colour options will be available on Elita.com as of June 1.
