“Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there. So, we’re focusing on creating new and innovative experiences that excite them, something we’re already doing in the communities where they live, and now, the virtual worlds where they play.”

Walmart Land debuts with three big experiences including ‘ElectricSharon

Lastly, Electric Fest is a motion-capture concert, which will feature performances by popular artists such as Madison Beer, Kane Brown and Yungblud.

Meanwhile, Universe of Play includes immersive games featuring products and characters from L.O.L. Surprise!, Jurassic World, Paw Patrol, Magic

A number of brands have continued to prove that the virtual world is an important destination for fashion. This summer, UK-based luxury fashion house BurberryTommy Hilfiger