Amazon was top of the UK adspend ranking last year
AmazonProcter & Gamble
New figures from Nielsen cover TV, radio, press, out of home, cinema, and digital display, but not search and paid social. And while Amazon was top overall, that didn’t mean it was the biggest spender in all categories. In fact, it was only fifth for TV spend, second for cinema and also for digital display.
On TV spend, P&GUnilever
Meanwhile, Peloton was the UK’s top spender on digital display ads last year, with that media channel going “from strength to strength”. After Amazon in second place came eBayFreshM&S
Nielsen said digital display adspend for the year saw “significant growth”. And it added that outdoor advertising had a “good” year while cinema saw double-digit growth, although it remains far below its pre-pandemic level.
