Marni to show at New York Fashion Week
Roberta HERRERA
New York’s women’s fashion weekMarniRenzo RossoAppleFrancesco Risso
“This fashion show is part of a new strategy initiated after the 2020 lockdowns with the desire to explore new territories,” explained the fashion house, confirming the announcement made by Risso to Vogue
The show will be accompanied by events in the brand’s three New York stores and will again be organized in collaboration with Iranian-born American artist and creative director Babak Radboy and British-American musician Dev Hynes.
In September 2020, Marni launched its video project “Manifesto,” which saw its summer 2021 designs worn by all different types of people in different international metropolises, from Dakar to Tokyo. The project was filmed and subsequently broadcast digitally. Seeking to get ever closer to its community, the house orchestrated a memorable show in Milan a year later, involving everyone in the show, from its staff to the audience.
The New York event should allow the brand “to reconnect with its audience,” as Risso explained, revealing his plans to “go on tour” thereafter. New York should therefore be the first stop of a world tour that will take Marni away from the Milanese catwalks to parade its collections all over the world. After the United States, the label will head to Asia in February.
Marni is the latest brand to announce its move to New York in September. FendiTommy HilfigerPumaH&M
