Aerosoles expands into kids footwear
Global footwear brand Aerosoles announced on Tuesday that it is expanding into kids footwear.
Launching this month on Aerosoles.com, the kids collection features a number of styles that are ‘mini-me’-inspired from Aerosoles’ successful women’s line.
It includes mini-lug sole combat boots and booties, winter boots with real shearling, as well as sneakers. Dressier and more formal styles include the brand’s signature ballet flats, MaryJane’s and mini heels. Available sizes range from toddler size 11 to kids size 4 and retail from $49 to $79.
The announcement is in line with the brand’s strategy for growth and mission to consistently deliver trend right and comfortable designs to a wide range of consumers.
“Expanding into kids footwear is very exciting for us as we are completely focused on establishing ourselves as the leading global lifestyle brand,” said Alen Mamrout, CEO of American Exchange Group, parent company of Aerosoles.
“We are committed to rolling out new and superior products that appeal to a wide and diversified audience so that consumers of all ages and genders can experience the comfort and style that the brand is known for. This is just the first of many new announcements that we will be making in the coming months.”
The brand, which was recently acquired by American Exchange Group, is once again expanding its offerings beyond women’s footwear. Most recently, in July, the brand introduced men’s and ladies flip flops, men’s socks, slippers and roller skates to their product assortment beginning summer 2023.
The brand first filed for Chapter 11 bankruptcy protection and reorganization in September 2017.
