Dr Martens launches live music series, talent search for Jadon boot anniversary
Dr Martens has launched what it says is a celebration of new alternative music and culture via a live music series dubbed Alternative Platform, and will also be using it as a way to uncover new talent.
It’s all designed to mark the 10 anniversary of its Jadon boot with the live music series set to include a global music search in support of emerging acts.
The first of the live music performances supporting the brand’s year-long anniversary celebration of its cult-favourite boot kicked off during Paris Fashion Week
But it’s the next events that happen towards the end of the year that are particularly interesting as support acts for the line-up “will be chosen from and by our community through a global talent search”. Winners
Anyone wanting to sign up for the talent search can do so now until 7 August via https://www.drmartens.com/uk/en_gb/the-alternative-platform/talent-search.
