Nike, after criticism, releases Mary Earps goalkeeper jersey
Reuters
NikeWorld Cup
In an Instagram
Earps also said the jerseys had sold out on the same day they were released. Nike would not comment on whether the jersey sold out, or how many it sold, but the shirts do not currently appear for sale on its website or through the England Football Association’s website.
In a statement to Reuters, the company said that “more will be for sale later this season.”
Earps was one of the standout stars of the Women’s World Cup in Australia and New Zealand this year, earning FIFA’s Golden Glove award. She was voted England Women’s Player of the Year last month .
Nike previously faced backlash from fans and from Earps herself after replicas of the goalkeeper’s jersey were not made available during the competition, which ended on August 20 with a Spain victory against England.
More than 170,000 people signed a Change
The England men’s goalkeeper jersey is available to buy on Nike’s website.
Nike announced on August 24 that it would make its women’s teams goalkeeper kits available for fans, telling Reuters it had “secured limited quantities of goalkeeper jerseys for England, U.S., France and the Netherlands to be sold through the Federation websites over the coming days.”
The company did not comment on why it chose to release Earps’ jersey in October.
Nike produced 13 of the 32 team jerseys for the Women’s World Cup. Its England kits became an added source of revenue after the U.S. team, which it has sponsored since 1995, suffered their earliest exit ever in the tournament, creating a major loss in earnings potential.
Sports sponsorship is a major sales driver for apparel manufacturers. Last month, Nike executives told investors the company beat sell-through plans and saw double-digit growth across its global football category in the quarter ended Aug 31, which included this year’s 2023 tournament.
